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Business unit — Distribution

Distribution of perfumes and cosmetics in Italy

The company's core business is the distribution of cosmetic and fragrance products in Italy: brands selected in France, the United States, South Korea, Turkey and the United Arab Emirates, with a wide, constantly updated stock of original and guaranteed products.

  • Countries we import brands from
  • Italy: distribution nationwide
Our approach

Distribution as a discipline

Every point of sale we supply is chosen against precise criteria: positioning, type of clientele and ability to move the product. That way the brand reaches the places where it can grow, and the store receives what it knows how to sell.

We select brands abroad and manage their arrival in Italy: import, customs and logistics & transport in Italy. Committed to expanding our network of partnerships, Time Gallery aims to bring more brands to Italy and strengthen their presence in Italian stores.

  • 10+

    Years of operation

    A decade of channel discipline, reliability and long-term brand stewardship.

Time Gallery warehouse operations — shelves of curated beauty stock
Who we work with

Brands coming to Italy, and the stores looking for them.

Dior corner

For brands

We select perfume and cosmetics houses in France, the United States, South Korea, Turkey and the United Arab Emirates and manage their arrival in Italy.

  • Import and customs formalities
  • Temperature-controlled storage, 15–25 °C
  • Points of sale chosen to fit the brand’s positioning
  • Replenishment, with sales data shared with the brand
  • Marketing and promotional activities
Bvlgari Allegra counter in the Naïma boutique

For stores

Perfumeries and e-commerce find a wide catalogue of international brands, with original products and up-to-date stock.

  • Availability and terms on request
  • Deliveries across Italy
How we distribute

Three channels, one strategy.

Major chains

Wide presence in the major personal-care and beauty chains: careful merchandising in every store, promoters at key selling moments and dedicated gift sets in the festive seasons.

Omnichannel perfumeries

The leading perfumery chains, in store and on their e-commerce: official online presence, shared trade marketing in and out of the store, marketing and brand-awareness activity.

Marketplaces

Direct supply to online marketplaces: one official store instead of unauthorised sellers, with pricing rules that protect the brand and the retail network.

One distribution strategy: controlled prices, careful execution, national reach.

Givenchy L’Interdit visual in the Naïma boutique
Pillars

What sets our distribution apart

Four principles that frame every partnership we enter and every point of sale we supply.

  • Pricing integrity

    Consistent retail pricing

    We enforce consistent recommended retail pricing across every channel, protecting brand equity and positioning.

  • Channel discipline

    Selective point of sale

    A selective door strategy with strict onboarding criteria. We qualify each point of sale to ensure brand alignment before a single unit is placed.

  • Sell-through

    Performance accountability

    We monitor performance at door level with regular sell-through reporting and proactive replenishment management to maximise brand velocity.

  • From the world to Italy

    Access to the Italian market

    We select brands in France, the United States, Korea, Turkey and the United Arab Emirates and manage their entry into Italy, from import to distribution in stores.

Kenzo, Chanel, Dior and Givenchy fragrances
Partner marketing

The Italian titles that shape beauty — where we plan our brands’ visibility.

Launch plans are built around the Italian beauty press: its monthlies and weeklies, their digital editions and the creators who gravitate around them.

  • Vogue Italia
  • Elle
  • Grazia
  • Marie Claire
  • Vanity Fair
  • Harper’s Bazaar
  • iO Donna
  • Donna Moderna
  • Cosmopolitan
  • Amica

Logos are trademarks of their respective publishers, shown for reference only. No affiliation or guaranteed coverage is implied.

The Naïma storefront, Parioli, Rome
Visibility, 360°

Windows, streets, events and radio.

  • Windows and displays

    Dedicated windows and full in-store set-ups, brand display spaces, branded corners and walls.

  • Street marketing

    City activations, sampling, dressed newsstands and giant digital screens in the busiest locations.

  • Events and training

    Brand nights and training for beauty advisors.

  • Radio

    Campaigns on the leading national radio stations, focused on launches, Christmas and gifting seasons.

Point of sale

Won at the counter.

The launch is decided where the customer meets the product. We plan it door by door, season by season.

  • Trade marketing

    In-store visibility, activations and seasonal animations, with sell-out programmes that turn a listing into a lasting position.

  • Visual merchandising

    The counter speaks before any campaign does. Displays, testers, planograms and lighting are agreed with each door and executed exactly as the house intends.

Illuminated make-up counters at the Naïma boutique
Dior and Bvlgari fragrances
Partnership

Bring your brand to Italy.

Tell us about your brand: we will reply with a proposal for Italy.

Frequently asked questions

How does a brand apply for distribution in Italy?

Fill in the Brand application form with your brand, website and contact. Time Gallery reviews positioning, price structure, regulatory readiness and fit with its points of sale, then replies by email with a proposal covering channels, launch and logistics & transport.

What does Time Gallery handle when it brings a brand to Italy?

The whole route: import and customs, temperature-controlled storage between 15 and 25 °C, the choice of points of sale, replenishment and marketing plans with the Italian beauty press.

Where do the brands come from?

From France, the United States, South Korea, Turkey and the United Arab Emirates, as well as Italy. Distribution takes place in Italy, from our warehouse.

Can a store buy from Time Gallery?

Yes. Perfumeries and e-commerce can ask the sales team for availability and terms through the Contact page.